About Us

About Alithias

Client comments like this are why Alithias exists.

“In my almost 39 years with Jack’s, I can honestly say our partnership with Alithias Care Advocate is the best benefit we’ve ever offered to our employees. The level of kind, compassionate care we receive from your team is exceptional. It has made such a difference to all of us, the knowing that you’ve got us covered. That no matter what we need, you’re there to support us, not just in choosing best quality care. You provide a listening ear, hope where there is fear and anxiety, donated equipment when an employee can’t afford it; the list is long. The morning following the tornado disaster in the Valley, the first person to reach out to us to see how we were all doing was Cheryl Johnson, offering to help in any way possible. A good example of Alithias offering support that rises above what was expected. We are so grateful and thankful for all of you.”

Kay Bleier, Business Manager, Jack’s Maintenance

That is the standard we hold ourselves to. Savings matter. So does the person on the other end of the call.

Why we started

Founder Ross Bjella built Alithias after watching employees get lost in a payment system designed to be hard to follow. Medical bills, coverage gaps, and procedure prices were treated as mysteries. People needed clear numbers, in plain language, before they made a decision—not after a surprise bill arrived.

Alithias was founded to put accurate cost and quality information in front of employees, and to put a real person behind it when the situation is more than a search result.

Healthcare is local. We treat it that way.

Alithias began in one of the most expensive healthcare markets in the country. That taught us a simple fact: every state has its own map.

One market may be dominated by HMOs. Another may be controlled by two large systems with little competition. A nationally known system can drive prices up across a region, while a few independent surgical practices nearby offer far better value. Along a state line, employees can often receive high-quality care for 30% less by crossing the border.

Brokers already know this. Their strategies differ because the markets differ. Employees will not change where they get care unless the guidance is local, the options are real, and the incentive is strong enough to matter.

We map each client’s region—urban hospitals, rural specialists, independent groups, and community clinics—and load that picture into our platform so an employee in any ZIP code can see the closest high-value, high-quality in-network options.

What makes Alithias different

Most advocacy companies can point to a lower-cost facility. Very few can tell an employee which surgeon is more likely to deliver a better outcome.

That gap is why Ross started adding physician-level quality data. Steering someone to a cheaper site is incomplete if you cannot also identify a specific doctor for a specific procedure. A lot of what is still sold as “quality” is thin: surveys that can be gamed, or loose proxies such as years in practice. Extra years in practice do not make someone a better surgeon.

Alithias uses risk-adjusted, procedure-specific metrics drawn from more than 300 million episodes of care, normalized so physicians are compared fairly. We use that data to guide employees toward both lower cost and higher quality—not one at the expense of the other.

Around that data we built the rest of the service:

  • Concierge advocacy and 24/7 live support
  • Nurse navigation when a clinical conversation is needed
  • Human-in-the-loop AI, so if an employee moves from chat to a person, the advocate already has the transcript and the employee does not have to start over
  • Deep support for incentive-based plans, tiered designs, consumer-driven plans, and custom structures
  • Reporting employers can defend: validated savings, engagement, and actionable next steps

Our fees are typically about 30% below larger national vendors such as Quantum and HealthJoy. We also put a 2:1 ROI guarantee in writing.

Healthcare is local. We treat it that way.

The Jack’s note is not an outlier. It is what the work looks like when it is done well: a listening ear when someone is afraid, help finding donated equipment when money is tight, and a call from Cheryl Johnson the morning after a tornado—not because a contract required it, but because those were our people that day.

Alithia means “truth” in Greek. We chose the name on purpose. You should get honest cost data, honest quality data, proven ROI, and a team that treats your employees with the same care we would want for our own families.

If that is the kind of partner you want for your group—or for the employers you advise—we would be honored to support you.

Talk with us

Ross Bjella

Founder & CEO

Ojash Shrestha

Enterprise Architect

Ajay Chandhok

Analytics Lead

Jon Hopkins

CTO

Riki Charney

Care Navigator & Benefit Support Specialist

Julie Kloster

Director of Care Navigation & Benefit Support

Tamra Van Den Elzen

Care Navigator & Benefit Support Specialist

Ted Starling

Care Navigator & Benefit Support Specialist

Larry Burton, MD

Medical Director